Вакансия: Media Buyer
Our Client- an expanding international software provider for iGaming and betting industry players, already operating across over 50 countries in several regions is searching for a Media Buyers and Media Buying Team Lead to develop and implement strategic initiatives, maintain efficiencies within acquisition and retention channels, as well as support and develop its over 30 000 retail locations and hundreds of online projects. The role focuses on testing and preparation of effective creatives creative and media bundles for further multiplication, optimization and growth of international traffic volumes, management of FB accounts portfolio.Key requirements and experience in:Driving traffic for online gambling projects and products aimed at international market.Setting up, optimizing and scaling campaigns across multiple social media verticals including –FB, Twitter, Instagram, Snapchat, YouTube and TikTok.Searching, testing and development of creative combination chains and bundles proven to work effectively with target audience in selected geographies, targeting and goal setting.Familiarity with industry tools permitting optimization and scaling, as well as measurement and tracking of KPI through use of Keitaro, Indigo, Fb, FB SDK, Dolphin, Adhearts, Proxies.Writing instruction and concept briefs to direct design and developers’ teams for subsequent build of elements in engaging creative bundles (video clips, static and animated banners, landing pages for expected user behaviour scenarios.)Copywriting of applicable texts for creatives in English.Experience in building and leading an in-house media buying team, developing junior media buyers.You get: Stable and decent wages, transparent KPI;Fast professional growth aligned with progressing remuneration and rewards for set KPIs met;Opportunities to develop and prove yourself as team or specialist subject lead within the company and across multiple projects.Flat, bureaucracy free company structure, direct access to top level managers and mentors; Regular corporate events;Training, mentoring and orientation program, access to knowledge bases;Access to company paid multiple level English courses.Work with an international team from the comfort of your own home.Access to in-house FB accounts farming team.ResponsibilitiesSet up, preparation, warm-up and development of the FB accounts portfolio for further assignment to and effective use on the advertising campaigns.Research, selection and work with the Proxies best suited for international and foreign target markets for foreign traffic.Working/resolution of FB bans and FB verification checkpointsAutomatization of ads manager back-office through use Dolphin and other similar tools.Set-up and configuration of Indigo profiles as well as manual launches.Working with FB business manager accounts from creation to launch.Setting up and launching advertising campaigns for numerous varying geographies and target audiences for acquisition of foreign traffic. Optimization of customer journeys and advertising campaigns for seamless registration with product and deposits. Regular reviews of test and campaigns to increase LTV and average deposit KPIs.Increasing or adjusting daily spends in line with performance results.Working with Keitaro, setting up trackers with assistance of in house and contractor front-end developers.Working with apps (currently setting up with Magic Apps), and continuous research of alternative new app development and app rental suppliers.Continuous testing, analysis and performance tracking of creative element combinations: texts, banners, apps, Videos and landing pages to identify the most effective and successful bundles for specific geographies and target audience of interest.Successful competitor creatives, bundles and trend research, comparative performance analysis, adaptation and implementation of similar proven approach through drafting of the concept, UX and design direction proposals on look and feel for new and needed landing pages.Detailed campaign and conversion, ROI analytics (conversion of installations to registrations, registrations to deposits).Case and performance analysis of partner teams’ campaign elements for potential best practice adaptation to enable further effective scaling and optimization.Research, subscription and following updates and news related to traffic and FB issues in applicable Media Buying chats and forums for up-to-date developments, advice and work arounds and potential partnerships. Add Talent Solutions team work to connect remote specialists worldwide with the existing portfolio of Clients in IT, Software, Web and Product Development as well as Digital, Marketing and Creative industry sectors. Grab your opportunity to work with ambitious Industry disruptors and innovators, as well as companies with international multi country and region reach and years of successful operation, offering language , project management courses as well as and international/field collaboration, training and experience. Powered by JazzHR
