Digital Marketing Campaign Manager (удаленная работа)
(вакансия в архиве)

Вакансия: Digital Marketing Campaign Manager

Компания "SEMrush"

Semrush is a leading digital marketing toolkit for SEO, PPC, and content marketing professionals worldwide. Over 7 million digital marketers have chosen SEMrush to speed up and facilitate daily online marketing activities, and easily monitor the website’s performance. With over 45 tools within the software, search data for 140 countries, and seamless integration with Google services, Semrush provides solutions for in-house marketing teams and agencies working with clients in any industry.

In its niche and pricing segment, Semrush is an absolute leader in the number of tools available per one account and the richness of data. By ensuring the easy workflow between the marketing team members, Semrush helps them become front-runners in their industries.

Wanna create great things together? The time is now! We are looking for a Digital Marketing Campaign Manager to join our dynamic team!

Digital Marketing Campaign Manager ensures seamless development and execution of global marketing campaigns for key strategic products and initiatives in Semrush. This person is responsible for planning, developing, maintaining, and orchestrating multiple marketing functions including user acquisition channels, email and nurturing, content, creative and PR, SEO, social media, and regional activities that take a buyer through a journey from awareness to purchase. Also, this person must collaborate closely with functional teams as well as third-party agencies to leverage subject matter expertise and ensure high-standard execution across the globe. Campaign Managers must ensure due diligence and successful tracking of all initiatives' performance during and following campaigns execution. Once campaigns are finished, this person must provide full detailed reports and suggestions for improvements. Success will be measured by the effectiveness of specific activities measured in target actions and meeting business metrics benchmarks.

The individual must be a strong strategic thinker and multi-tasker, capable of seeing the bigger picture and orchestrating projects from A to Z. This role requires extraordinary communication skills and diplomacy along with a positive can-do attitude to constantly challenge the status quo and seek new and better ways of communicating both internally and externally, at all levels of the organization.

Responsibilities:

• Leading marketing campaign execution from the concept to a final sign-off and following results analysis;

• Working with business stakeholders expectations, formulating campaign objectives based on those expectations;

• Expertise in video campaigns, ability to plan and deliver strategic approach, best practices and channel in-depth knowledge to the core unit marketing team to drive higher engagement and conversions through video.

• Designing effective campaign messaging and value proposition in collaboration with the content team, product managers and product marketing experts, providing a complete positioning communication strategy;

• Planning, developing and executing marketing campaigns across multiple channels including paid search, display, video, paid social, paid media, email channel, organic search, social media, etc.;

• Delegating work to internal marketing experts and external agencies and collaborating with them to deliver campaign assets on time;

• Communicating with product development, marketing, UX, customer success and sales teams during each stage of the campaign when necessary;

• Evaluating campaign success, working with the analytics team on the campaigns’ results, success and failure criteria;

• Enable consistency, connectedness, and integration across all teams involved in the campaign;

• Managing projects aimed towards channel performance optimization in collaboration with internal teams responsible for specific channels.

What we expect from you:

• Experience with video campaigns will be a plus.

• Proven experience: 5 + years’ experience in project management in marketing, agency experience.

• Project management skills, collaborative with proven ability to work with people across the teams.

• Marketing skills, collaborative with proven knowledge of marketing channel variety and nuances.

• Excellent written and verbal English skills (C1 is a must).

• Strong strategic and multi-tasking thinking, capable of seeing the bigger picture and orchestrating projects to that end.

• Self-motivation, flexibility.

• High interest in industry trends and practices.

• Critical, creative thinking skills, decision-making, and problem-solving skills.

We offer:

• This offer stands for the remote work format. Digital nomadism, #wfh - call it the way you like, and work remotely.
• Flexible working day start that would suit a night owl and an early bird alike. You can start between 9:00 am and 12:00 pm.
• Private health insurance program. Life insurance.
• Agile approach to work (we’ll gladly teach you).
• Online English classes.
• Training/online courses and workshops/conferences/books to improve your hard- and soft skills.
• Financial compensation for sports and hobbies (gym/dancing/languages/horseback riding/painting/wakeboard… and many more. It’s really up to you!)
• Corporate psychologist consultations. Mental health is as important as physical well-being.
• Awesome parties, team buildings and corporate events in different formats–both online and offline, depending on the situation in the world. We can have fun in any case! :)

Semrush is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, creed, color, national origin, sex, pregnancy, sexual orientation, gender identity, gender expression, age, ancestry, physical or mental disability, or medical condition including medical characteristics, genetic identity, marital status, military service, or any other classification protected by applicable local, state or federal laws. All employment decisions are based on business needs, job requirements, merit, and individual qualifications.