Вакансия: Product Manager, Conversion Optimization
G-Suite (junior) Google Optimize (junior) Google Analytics (advanced) MV Testing (advanced) People Management (advanced) A/B testing (advanced) For our new business line - Tutoring - Brainly is looking for a Senior Product Manager of Conversion Optimization to optimize and customize the experience of millions of students who use Brainly for homework help through testing and iterating on our onboarding flow and conversion funnel. This is an exciting opportunity to work with large traffic and user volume, get fast results, and make meaningful impact on both user experience and critical business metrics.WHAT WII YOU DO:Develop A/B test strategyManage A/B tests working with dedicated UX Designers and Front End Developers to maximise conversion ratesAdopt a data-first approach to understand, analyse, report and act on the data available to us using Google Analytics, Google Optimize and other CRO-related platformsSynthesize learnings from user research and previous testingImplement A/B tests across desktop site, mobile web, and mobile apps using third party testing platformDetermine appropriate level of segmentation and customization for different user groups: students, parents, and teachersImplement simple copy and image tests on your ownCollaborate with product squad to implement more complex test ideas and hardcode winning variantsOwn user onboarding flow (starting from landing pages) and the user attributes collected for segmentationOwn subscription funnel and entry points throughout the member experienceOwn pricing and packaging strategy and testing with goal of maximizing revenue per userWork with analytics team to develop KPIs and determine statistically significant test winnersSunset failed experimentsConduct usability testing for additional insights on test variantsRecruit and manage a team of 5+ software engineers.WHAT WILL YOU NEED:Required:5+ years of conversion optimization experienceExperience in managing people (preferably software engineering teams)Proven track record of building winning funnel conversions in B2C productsExtensive experience in managing, planning and executing A/B and MV testing using various tools and resources including strong abilities within Google AnalyticsExperience with conversion optimization tools like Google OptimizeG-suitePreferred:Enough HTML knowledge to implement simple tests on your ownADDITIONAL DETAILSSome of our benefits (slightly varies depending on the location): Location: Kraków or Barcelona, or remotely from Poland/SpainSalary: 25 000 - 32 000 PLN gross monthlyPersonal development budget 800$ per year + unlimited time off policy for participation in conferences and workshops and access to an online learning platform with courses from Udemy, Harvard Manage Mentor and many othersFully paid private health care packages for you and your family (dental care included) provided by LuxmedFully paid life insurance provided by WartaMultisport Plus cardAccess to the Mental health Helpline - providing virtual support of external psychologists, psychotherapists, and coachesAskHenry services - personal concierge services to help you to settle your everyday matters (like Ikea shopping or shoemaker visit)Possibility to join one of our Employee Resource Groups and initiatives (Inclusion Council, Ladies at Brainly, Brainly Cares)If needed, additional budget for remote work accessoriesWHAT IS BRAINLY?Brainly is the online learning platform where over 350 million students and parents go from questioning to understanding. With their smartphones, users can snap a photo to instantly solve any problem or homework question and be matched with a Brainly product such as Community Q&A, Brainly Tutor, Math Solver or Textbook Detective. Brainly is built to provide students, parents, experts, and teachers with a collaborative platform and tools needed to succeed in any educational environment. Based in Kraków, Poland, with U.S. headquarters in New York City, Brainly apps and websites are visited by users from over 35 countries.Backed by Prosus, Point Nine Capital, General Catalyst, Runa Capital, Learn Capital and Kulczyk Investments. Learn more about Brainly at www.brainly.com. By sending us your application, you agree that Brainly sp. z o.o. with its seats in Krakow, will process your data contained in the form below and in the documents you attach in to participate in recruitment. In connection with this, you have the right to withdraw your consents, the right to access to your data, the right to obtain their copy, rectify them, erase, limit their usage and also data portability right and object to their use by Brainly, as well as to lodge a complaint with the President of the UODO. If you have any questions regarding the use of information about you and exercising your rights related to this use, please contact our DPO - privacy@brainly.com. If you want get to know more about how Brainly uses and process your personal data [click here].
