Резюме: Internet Marketer

>>Key info<<
In Digital Marketing from 2013.
B2C, B2B, eCommerce projects in USA, UK and English markets, Ukraine and CIS.
Digital Marketing generalist with main expertise in traffic acquisition, analytics, UI/UX reporting, research and experienced in team management (media buying, ORM / SMM, SEO, email marketing, content department), product developing.

>>Experience<<
>WEB3.agency<
A full-cycle digital marketing agency that works with blockchain and high tech projects
>Internet marketing manager
Apr 2018 - present time (9 months)

What I've managed to do for several months:
• Advertisement (facebook, twitter, google ads - growing communities; reddit, quora - test launches for traffic acquisition) with deep semantic core development;
• Research (market, resources and any other info);
• Spreadsheets creation & tuning (usable databases from unstructured massives of information in google spreadsheets, UI/UX reports);
• Content distribution (reddit, listings);
• Content plan creation (semantic core, task creation for copywriter);
• Infographic development (info-grabbing, cooperation with designer);
• Google Analytics (events, goals, reports);
• Wordpress tuning;
• Diving in to blockchain niche)
Projects
web3.agency
visionary.life
pandoraboxchain.ai
monet.network
robonomics.network
eoswebwallet.io
cyberevents.io

Recommendation:
Vladimir Klykov​, Founder and Strategist at WEB3.agency

>Adsy<
Worldwide (En) B2B marketing products
>Head of Marketing
Oct 2016 - Apr 2018 (1 year 7 months)

Marketing department includes:
• Media buying,
• ORM/SMM,
• SEO,
• Email marketing,
• Content marketing (designer, copywriters, front-end developer).Main responsibilities:
• Team management.
• Tactical and strategic planning.
• Business processes development and optimization.
• Specialists' KPIs development and controlling.
• Recruitment and adaptation of new employees.
• Product development.
• Inbound marketing.

>Head of Lead generation Department
Aug 2016 - Oct 2016 (3 months)

Lead generation department includes Media buying, SEO and ORM branches. In-house department for in-house products.
Main responsibilities:
• Team management and onboarding.
• Business processes development.
• Reporing system creating (Google Spreadsheets, Jira).
• Analytics (Google Analytics set upping).
• A/B testing of landing pages and other pages (via Google Analytics).

Projects
adsy.com
linksmanagement.com
magenet.com
scanbacklinks.com

>Media Buyer
Oct 2015 - Aug 2016 (11 months)

Worldwide desktop advertising campaigns (English only). Flat fee, CPM, CPC.
Main responsibilities:
• Searching, launching, managing and optimization new placements, campaigns and ad spots: Direct placements (banners, text links);
Ad networks (BuySellAds, PublicityClerks, Admarket, Bing, Clicksor, Bloggingclicks, etc.); Solo-emailing;
Social networks (Facebook, Twitter).
• Negotiations with publishers and partners (discounts, conditions).
• Analyzing traffic quality with a scoring model (before buying advertisement).
• Analytics campaigns' effectiveness (Google Analytics + Database), setting up GA.
• Launching A/B tests with Ads and Website Pages.
• Reporting (XLSX & Google Spreadsheets with pivots and charts).
Oct 2016 - Apr 2018 (1 year 7 months)

>MaxiMarkets<
Financial products
>PPC team leader
Apr 2015 - Oct 2015 (7 months)

Advertising campaigns in the CIS, Europe, the Middle Asia, Arabic countries with budgets about 100$ per month. Main product - Forex. Main features of the product: difficult targets in amount of leads per day, CPL, CPS, low conversion lead2sale. Used advertising systems: Google Adwords (mainly GDN), Yandex Direct (mainly advertising network of Yandex). Analytics efficiency in CRM, Google Analytics, Yandex Metrika.

Main responsibilities:
• Managing small team of PPC managers.
• Strategic and tactical planning of advertising activities.
• Managing advertising campaigns in Arabic countries.
• Teaching of junior specialists.
• Hiring of specialists.

Projects
maximarkets.ru
umarkets.com
123service.ru
call center in Tel Aviv

>PrivatBank<
#1 Ukrainian bank
>PPC manager
Apr 2013 - Apr 2015 (2 years 1 months)

Working with advertising and web-analytics systems.Preparing and launching advertising campaigns of banking products and mobile applications in Ukraine and Russia with budgets up to 75$ per month and CPS targets.
• Working in such advertising systems as: Google Adwords (search and GDN with experimental functions); Admob; Yandex.Direct; VK; FB; Target.Mail.ru.
• Professional using of Adwords Editor, Yandex Commander.
• Static or gif-animated banners development in Adobe Photoshop. TOR creating for designer.
• Launching of split-tests for ads, banners and configurations of company or ads group.
• Monitoring kpi, preparing of reports, analizing of statistic.
• Successful working in Google Analytics & Yandex.Metrika.
• Installing of tracking codes and E-commerce tracking, Fuels & Goals, etc.
• Mediaplanning.

Projects
Cards Insurance
Money transfers
Deposits
Tickets
Apps
Credit history
Price aggregator
Other

>E-mebel.dp.ua<
Furniture online store
>Content-, Client-, PPC- manager
May 2012 - Apr 2013 (1 year)

• Carrying small advertising campaigns on search and Display Network Google. Working with the Adwords Editor, tracking the results in Google Analytics.
• Working with content of online store. Filling of products, information about them, revaluation, search descriptions, images and media files, image processing in Adobe Photoshop.
• Incoming calls, advising clients on products of online store, chat in online chat, registration of orders, communication with suppliers.
• Working with the price lists in Microsoft Excel (adaptation for internal use, revaluation).

>RADAR<
Offline advertising agency
>Co-founder, Chief Technical Officer
Jul 2011 - Mar 2012 (9 months)

Creating from scratch a working advertising agency. Concept, partner search, pricing, development of business processes. Analysis of market competitors and similar products, the search for new solutions. Writing technical specifications for the development of web-application (Constructor). Responsibilities: management of clients, working with printing houses and designers, the control of business processes, management cash desk, and other databases.

>Foto moto<
Mini photo center
>Owner
Feb 2010 - Nov 2011 (1 year 10 months)

Creating from scratch a working mini-photo center. The concept, pricing, job creation, corporate identity, online advertising, hiring an print operator / designer, search for partners.Shop had became to point of breakeven at 6 months.

>Vega plus<
web-studio
>Analyst
Apr 2009 - Nov 2009 (8 months)

Concept development, business proposals, questionnaires, forms. Analysis of the market (competitors, products). Keeping the client database, hiring and management of the operator of the database (Excel).

>>Education<<
National Mining University​​ (Dnipropetrovsk) (2012)
Faculty of Information Technology, systems engineering specialist

>>Languages<<
English​​ - intermediate
Russian​​ - native
Ukrainian​​ - native

>>Certificates<<
>Language club "Friends" (ended in 2014)
>Google Adwords (Search Engine Advertising) (ended in 2013)
>Google Adwords (Search Engine Advertising) (ended in 2013)

>>Additional info<<
>Personal Qualities
Result oriented, Self-motivated, Initiative, Responsible, Quick learner.

>Interests and Hobbies
Active rest, tracking, bicycling and music.