Marketing lead (удаленная работа)

4 октября 2024

Уровень зарплаты:
з.п. не указана
Требуемый опыт работы:
Не указан

Вакансия: Marketing lead

Описание вакансии

About company

  • Mission: connect the world s professionals with economic opportunities to unlock freedom.

  • Vision: in 5 years we will be the default place where (i) talent start professional communication and meet economic opportunities and (ii) businesses access high-performing talent and their products.

  • Product: we are building a professional networking and community app for the future of work where talent grow as professionals and match with opportunities from companies (consulting, launch new products, fulltime positions and other options).

  • Traction: We manage 2 communities, YNDX Family and UnionVK, with 6+k senior level members.

Position Overview

We are seeking a Marketing professional to lead our marketing efforts and drive clients and user acquisition for our platform.

Key responsibilities:

  • Strategy: build and execute the marketing strategy for client and expert acquisition.

  • Content marketing: content is expected to secure acquisition of talent and clients by:

    • Build and execute webinar / online meet-ups strategies;

    • Leverage UGC generated in communities under our management for client acquisition;

    • Podcast creation, from generating topic ideas to production.

  • SEO: Develop and implement SEO strategies to drive online visibility and traffic.

  • Email Marketing: Plan and execute effective email marketing campaigns to nurture leads and grow experts base.

  • Go-to-Market Planning: Lead go-to-market planning and execution for new product launches, including positioning, messaging, and campaign management and managing PR agencies.

  • Performance Tracking: Monitor and analyze product performance metrics, providing regular reports and insights to stakeholders. Use data to drive continuous improvement.

  • Brand awareness: Help establish and accelerate awareness of the product brand.

  • Customer Insights: Gather and analyze clients feedback to understand their needs, pain points, and preferences. Use this information to guide product development and marketing efforts.

  • Cross-Functional Collaboration: Work closely with product management, sales, and customer success teams to ensure alignment and drive product success.

  • Independent Problem-Solving: Identify problems and propose solutions independently, demonstrating strong analytical and critical thinking skills.

Qualifications:

  • Experience: ideal candidate is expected to have 8+ years of experience building B2C and B2B products. Big plus if you have worked with two-sided marketplaces (e-commerce, ride-hailing, ) and have a proven track record of working within a product-led growth (PLG) motion.

  • Content marketing: strong content marketing experience.

  • SEO: proven experience with SEO strategies and implementation.

  • Analytical Skills: Strong analytical skills with the ability to interpret data and make data-driven decisions.

  • Communication: Excellent written and verbal communication skills, with the ability to clearly convey complex concepts to diverse audiences.

  • Collaboration: Demonstrated ability to work effectively in a cross-functional team environment.

  • Independence: Experience working independently, identifying problems, and proposing solutions.

  • Email Marketing: Experience planning and executing email marketing campaigns.

What We Offer:

  • Work Format: full-time position remotely. We are a distributed team, but it would be a plus if you are based within time zone GMT+1; GMT+5 for more efficient cross-functional cooperation

  • Professional Growth: opportunities to participate in diverse initiatives, with a focus on developing leadership and people management skills.

  • Massive impact: less than 20% of tech and consulting companies globally have alumni communities.

  • Collaborative culture: work in a supportive and collaborative environment with a diverse and talented team.

  • The annual total cash compensation is based on a candidate s qualifications, skills and competencies.

If you're passionate about marketing, thrive in a fast-paced environment, and eager to make a significant impact, we d love to hear from you!



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