Lead Product/Marketing Analyst (удаленная работа)

Вакансия: Lead Product/Marketing Analyst

Описание вакансии

100% remote work, flexible schedule

Hungry Minds is a fast-growing international publishing house that s making waves in the world of education, entertainment, and art. Our flagship product, The Book, is a vibrant, high-quality encyclopedia on rebuilding civilization, with $3.2 million in pre-orders and over 100,000 copies sold globally! And we re just getting started. With even more exciting projects in the pipeline, we re looking for a talented Lead Product/Marketing Analyst.

Responsibilities:
- Independently search for and identify peculiar insights in data, build and test hypotheses to improve sales metrics
- Investigate changes in metrics and identify the reasons behind
- Enreach data, formulate hypotheses, test
- Model the effect of hypotheses on sales (correlations, retention, average check, conversion, revenue) evaluate scale and potential uplift
- Collect and process data, build dashboards, maintain tools and methods for collecting, processing, storing, and analyzing data, write reports with data visualizations, etc

Requirements:
- Ability to work with the Facebook API; experience with Zapier and TikTok API is a plus
- At least 2 years of experience as an analyst
- Experience conducting marketing experiments and analyzing results
- Knowledge of SQL, Python, BigQuery
- Knowledge and ability to use Google Analytics
- Knowledge of statistical analysis methods for conducting and analyzing A/B tests
- Understanding of unit economics (CPC, CPA, CPO, CAC, ARPU, ARPPU, etc.)
- Understanding the principles of performance marketing tools: Google Ads, Facebook Ads (a plus)
- Familiarity with any BI systems: Power BI (preferred), Tableau, Klipfolio, DataBox
- Experience with e-commerce analysis is desirable
- Understanding of various attribution models is a plus
- A degree in mathematics or technical fields is a plus

What We Offer:
- Fully remote work
- Flexible working hours
- A supportive team and an exciting product to work with