Вакансия: User Acquisition Manager/UAM (SnapChat)
Описание вакансии
Attention! The work is expected to be outside of the Russian Federation! Your missions will be the following: Manage a portfolio of
Snapchat clients across industries such as fintech, mobile apps and gaming. Develop, execute, and monitor user acquisition strategies to achieve client goals. Analyze and optimize key performance metrics,
including CPI, CAC, ROAS, and retention rates. Provide detailed reports with actionable insights and step-by-step action plans. Conduct in-depth audits to identify growth opportunities for clients. Design and implement scalable strategies to drive client success. Perform competitive analysis and market research to stay ahead of industry trends. Enhance existing UA processes, workflows, and tools for improved efficiency. Collaborate with Creative and Production teams to boost ad performance. Serve as a key contributor in building Snapchat and UA expertise within the company. Foster and maintain strong relationships with the Snapchat team. Support the development and evolution of the company s digital product offerings.
Requirements: At least 2-3 years of experience managing
User Acquisition (UA) campaigns, with a solid understanding of user acquisition principles and knowledge of various digital channels.
Proven expertise with Snapchat's advertising platform. Prior experience working in the fintech, apps&games industry, preferably with utilities familiarity with trends, user behavior, and industry-specific metrics and KPIs. Strong analytical skills with proficiency using UA analytical tools and techniques to measure campaign performance and optimize strategies. Hands-on experience with MMPs such as Appsflyer and Adjust; experience with other MMPs and Firebase is a plus. A data-driven mindset, with the ability to generate insights, leverage data and metrics to create actionable plans, optimize campaigns, and drive results. Ability to take initiative, work independently, and drive projects forward - with a proven track record of achieving goals, and meeting timelines in a dynamic and fast-paced environment. Knowledge of Monetization strategies is nice to have.
B2 English.
Please include a link to your portfolio or available case studies (Snapchat) in your cover letter.
