Join an innovative, AI-driven health app specializing in effortless calorie tracking. As a User Acquisition Manager, you will lead strategic growth initiatives, optimize marketing campaigns, and oversee a team of talented professionals. This role offers a unique opportunity to scale performance marketing and contribute significantly to a health-focused product.
Responsibilities
Develop and Execute Growth Strategies:
Manage the growth backlog and run experiments across the marketing funnel.
Optimize landing pages, ad creatives, and conversion rate strategies.
Expand reach in key paid channels (Google Ads, Bing) while improving ROI.
Performance Marketing Campaigns:
Oversee performance marketing strategies for customer acquisition and revenue growth.
Lead creative briefing, testing roadmaps, and budget allocation.
Tailor campaigns for specific local markets.
Analytics and Optimization:
Own the growth tracker, implementing rigorous data analysis (GA4, Appsflyer, Amplitude).
Foster a culture of experimentation and data-driven improvements.
Requirements
Proven success in scaling subscription-based mobile apps in weight loss or health.
Expertise in Facebook Ads with positive ROMI in the US market.
Experience leading growth teams (Product Marketing Manager, Creative Producer, etc.).
Deep knowledge of Product Market Fit strategies, scaling buying volume, and funnel optimization.
What s in it for You?
Be part of a fast-growing health and wellness startup.
Lead impactful projects within a dynamic, collaborative team.
Flexibility of a remote role while managing key global markets.
