Product marketing manager (IoT project) (удаленная работа)

Вакансия: Product marketing manager (IoT project)

Описание вакансии

Tibbo Systems - an IT company leading in software solutions for the Internet of Things (IoT), IT infrastructure management, industrial and building automation, remote monitoring and service, physical access control and data center management.

We're on the hunt for an experienced Product Marketer to help us take our IT and IoT solutions to the next level. If you're skilled in launching products into new markets, crafting and executing impactful digital strategies, we want you in our team!

The project you'll be driving is an IoT platform that solves real-world problems: connecting and monitoring EV charging stations, tracking parking availability, managing lighting and HVAC systems in real time, and so much more. Our mission is to tackle the broadest range of challenges the Internet of Things can address.

Ready to shape the future of IoT with us? Let s build something extraordinary together!

Responsibilities:

• Conduct market, competitor, and target audience analysis to shape a winning marketing strategy

• Independently develop and launch subscription-based digital product promotion strategies (including content marketing, SEO, PPC, email campaigns, social media, forums, solution marketplaces, and solution catalogues)

• Plan and execute initiatives to introduce the product to global markets

• Continuously analyze the Customer Journey Map (CJM) and optimize website pages and solution landing pages for better performance, A/B testing

• Optimize the website design and operations, interact with development team

• Collaborate closely with our digital specialist, CPO and development team to achieve promotion goals

• Promotion in social networks (Facebook, YouTube, LinkedIn and more)

• Advertising on thematic sites / forums, viral advertising

• Analyze user sessions interacting with the product demo to extract actionable insights

• Measure the effectiveness of marketing campaigns and optimize strategies based on data-driven insights

Our ideal candidate:

• Proven experience as a Product Marketing Specialist

• Deep understanding of IT and IoT technologies, their applications and market trends

• Track record of successfully launching products in international markets (go-to-market strategies)

• Strong skills in developing and implementing digital strategies

• Proficiency with internet marketing tools: analytics platforms, advertising tools, and automation software

• Exceptional analytical thinking and idea presentation skills

• Attention to detail and a results-driven mindset

• Self-reliance and accountability: you'll own the outcomes of your tasks end-to-end

• Flexibility and readiness to adapt to a fast-paced, dynamic environment

• Advanced-level English skills, as all content and communication are conducted in English

We offer:

• 100% remote work

• Possibility of employment under various contracts

• Paid sick leaves and vacations (plus 4 paid days-off)

• Challenging tasks and career growth