CRM manager (удаленная работа)

Вакансия: CRM manager

Описание вакансии

Join our new project as CRM manager.

Responsibilities:

• Developing and implementing a content plan for mailings

• Participating in the development and support of promotions

• Producing multichannel campaigns through email, SMS, and push. Launching communication cases that aim to retain, reactivate, and crosssell customers

• Conducting A/B tests (launching experiments to determine the most effective offers for consumers)

• Setting up triggers and scenarios to implement cascade communications

• Creating and developing promo campaigns that are relevant

• Tracking the market and competitors' offers

• Collaborate with design and content teams to create effective email content

• Analyzing and optimizing campaign performance through monitoring key metrics.

Requirements:

• 2+ years of experience in CRM marketing

• Good written communication skills

• Experience in India (not mandatory)

• Has experience in igaming / betting / gambling

• The ability to work as a team

• Literacy, responsibility for the final result, and attention to details are crucial

• Creative thinking and strong communication skills

• Knowledge and using of the main CRM metrics

• Understanding the impact of metrics on communications: Open Rate, Click Rate, Delivery Rate, Spam Complaint Rate, Unsubscribe Rate, Domain Reputation;

• Experience in conducting A/B tests

• English B1-B2.