Middle PPC Specialist (удаленная работа)

Вакансия: Middle PPC Specialist

Описание вакансии

As our Performance Marketing Manager , you ll play a pivotal role in accelerating user growth and expanding our brand's reach across diverse digital channels.

This is an opportunity to take ownership of a key function in our marketing strategy, leveraging your expertise to drive targeted, measurable results. You ll work with high-impact platforms like Google Ads and Telegram Ads, as well as explore emerging channels to connect with new audiences and optimize acquisition
performance.

Please note: this is a Moscow-based position

Requirements:

• Proficiency in both English (B2) and Russian

• At least 1 year of proven experience in PPC field

• Deep understanding of campaign setup, targeting, bidding strategies, and A/B testing to drive conversions effectively

• Proficiency with analytics tools like Google Analytics, Google Ads, and other ad performance tools
  

• Responsibilities:

• Develop, launch, and manage campaigns across multiple paid channels, including Google Ads, Telegram Ads, and other high-impact platforms.

• Craft a tailored strategy for each channel, aligning with the company s growth objectives and user demographics.

• Allocate and manage the paid acquisition budget effectively across platforms to maximize return on ad spend (ROAS) and minimize cost per acquisition (CPA).

• Track, analyze, and optimize key metrics (e.g., CTR, conversion rate, CPA) to improve campaign performance and achieve user acquisition targets.

• Use A/B testing to refine ad copy, visuals, audience targeting, and bidding strategies, ensuring maximum effectiveness for each campaign.

• If you're ready to take ownership of a key function in our marketing strategy, as well as grow both in technical and entrepreneurial skills - let's talk!