Product Marketing Manager в Loov (оптика, e-commerce & retail) (удаленная работа)

Вакансия: Product Marketing Manager в Loov (оптика, e-commerce & retail)

Описание вакансии

Remote
From $2,500+

Sometimes, classic industries give rise to companies that defy traditional norms. LOOV is one of those daring disruptors. First, we shook up the eyewear repair market, then launched our own brand of frames and added medical services. All of this was infused with style and a touch of AI magic.

That s how we created a network of vision care clubs with its own brand of frames. Over 8 years, we ve helped 280,000 clients across 7 cities. Watch our company video to feel the vibe (we'll send right after you apply). If it truly speaks to you, we'll dive into our company history.

Who We re Looking For

We need someone to help us break into the global market in 2025 with the same boldness. Potential launch locations include Thailand, Portugal, Indonesia, or Kazakhstan still deciding. We're looking for people with an entrepreneurial mindset curious, driven, and resourceful. You'll participate in every stage, from analytics to hypothesis generation, testing, scaling, and beyond.

What s Essential

• Experience in retail or e-commerce;
• Proven track record of launching products in global markets;
• Confident English: B2 or higher. That's why you reading it in english.
  

What s on the Agenda

• Conduct target market research customer interviews, CAC benchmarks, competitive analysis, and more;
• Propose hypotheses for effective market entry strategies;
• Run quick marketing tests on platforms, either independently or with contractors;
• Scale successful client acquisition mechanics and keep them within KPI targets;
• Support the launch of an offline network and manage its marketing strategy;
• Regularly analyze the customer journey (CJM), track key metrics (CAC, LTV, ROI), and bring them closer to target values.
  

What We Offer

• Fully remote work;
• Salary starting from $2,500, flexible based on your expectations;
• Potential growth into the CMO role for the international market;
• Direct collaboration with the founders.