Вакансия: User Acquisition Manager (Mobile App)
Описание вакансии
Who are we
EXITEK , an AI-first company, is revolutionizing how photos are edited. With a mission to bring cutting-edge AI technology to the masses.
Team and role
Marketing team is responsible for the sustainable growth of our user base and revenue. The team s core job includes strategy, budgeting, reporting, and driving strategic decisions.
As a User Acquisition Manager you will take part in managing our app's BeautyUp (apps.apple.com/us/app/id1671843069) direct marketing activity. You will have the opportunity to play a vital role in driving the growth and success of BeautyUp's user base through strategic acquisition campaigns.
Responsibilities:
- Actively manage and carry out large-scale campaigns via various paid media channels;
- Develop benchmarks, set goals, plan and execute online marketing strategies;
- Create insightful, data-driven reports and draw meaningful conclusions that drive overall sales growth;
- Test, monitor and analyze performance and optimize according to KPIs;
- Design A/B tests to measure lift in campaign performance and improve conversion rate;
- Collaborate with internal creative team to create assets for campaigns.
Requirements:
- 2+ years of experience managing significant monthly direct marketing budgets ($100K and up) on Meta Ads;
- Experience with data analysis & marketing data platforms such as Power BI - a must;
- Exceptional analytical and quantitative skills, strong Excel / Google spreadsheet skills;
- Diligent, proactive, highly organized team player;
- Ability to prioritize, plan and work independently, take initiative to find answers and make informed decisions;
- Understanding of subscription-based business models - a plus;
- High level of English.
