Вакансия: Senior Brand Manager
Описание вакансии
Roles & Responsibilities:
- Lead the development and implementation of brand strategies and tactical plans to enhance market presence.
- Identify innovative business opportunities to drive growth and improve brand performance.
- Support the creation and execution of promotional strategies aimed at boosting brand awareness and profitability.
- Develop strong brand positioning and communication strategies to effectively target consumers.
- Oversee consumer and trade promotions, as well as marketing events, to ensure optimal brand exposure.
- Manage the digital footprint of the brand, including planning, scheduling, and budgeting digital campaigns (involving digital agencies/bloggers), with a creative and strategic approach.
- Maintain and update the brand's website and corporate site content.
- Lead the new product development (NPD) process to expand product offerings.
- Collaborate with cross-functional teams to execute projects within set timelines and budgets.
- Track key marketing parameters, such as pricing, distribution, and POS, to enhance brand positioning and optimize product performance.
- Work closely with other business units to implement business plans that meet revenue targets.
- Analyze competitor activities and market trends, providing actionable insights for brand development.
- Monitor and control budget expenses while ensuring efficient document workflow.
Experience:
- 3-5 years of experience, ideally within the FMCG sector.
- Proven experience managing external agencies.
- Hands-on experience in digital promotion, including briefing, oversight, and execution.
- Expertise in managing BTL and PR activities.
- Experience in budget planning and P&L management for assigned portfolios.
Skills & Attributes:
- Strong knowledge of marketing, brand management, and product development principles.
- Ability to manage multiple tasks and projects simultaneously.
- Proficient in English (intermediate level).
- Excellent communication skills.
- Proactive leadership and a positive, enthusiastic approach.
Additional information: Remote work/Home office for 1 year, then - office in Moscow + business trips to Uzbelistan
Feel free to send me your CVs to my telegram
