B2B Product Marketing / GTM Lead (USA Market) (удаленная работа)

Вакансия: B2B Product Marketing / GTM Lead (USA Market)

Описание вакансии

Work format: Remote

Employment: Full-time

Market: United States (B2B)

Level: Senior / Lead

Mission:

Prove market demand, define US-ready positioning, and build an end-to-end go-to-market and marketing engine from customer discovery and offer validation to CRM, funnel, first deals, and scalable lead generation.

Proven experience launching B2B products or services in the USA market is required covering the full cycle from CustDev and offer definition to CRM setup, funnel design, first closed deals, and a repeatable lead engine.

Core Expertise

• US B2B market entry and go-to-market strategy
• ICP definition and buying committee mapping
• Problem discovery through CustDev and JTBD interviews
• Value proposition and product positioning tailored for the US market
• Education-led demand generation (content, webinars, guides)
• CRM and customer lifecycle architecture (HubSpot / Zoho / GA4)
• Funnel design: Lead MQL SQL Deal
• Sales enablement and pre-education of prospects
• Unit economics: CAC, ACV, sales cycle, payback period
• Experience in regulated and complex markets (immigration, finance, compliance)
• Cross-functional leadership across Product, Sales, Legal, and Operations teams

Experience & Requirements

• Proven track record of launching and scaling products or services in the US market
• English proficiency at C1 level (or strong B2 with extensive hands-on experience working with US audiences)