Вакансия: User Acquisition Manager
Описание вакансии
Moonly is a subscription app, one of the leaders in the horoscopes & astrology segment. Since its launch in winter 2020, it has already been downloaded by almost 7M users (mostly in the US), and reached $15m in revenue.
We are strengthening our inhouse marketing team and are looking for a media buyer who will strengthen our work on the main sources of mobile and w2w UA (Facebook, Google, TikTok, Apple Search Ads).
TO DO
- Monitor and manage marketing channels (Facebook Ads, Google Ads, TikTok Ads, Apple Search Ads, Moloco, Smadex and others) by monitoring performance, and finding new ways to improve scale and return-on-ad spend;
- Manage performance metrics (Profitability and Revenue), budget tracking, and reporting across selected digital marketing channels;
- Generate ideas for new ad creatives, identifying the most effective combinations that drive user acquisition and conversions and improve return on ad spending (ROAS).
- Collaborate with cross-functional teams to develop W2W funnels, Creative assets and additional materials needed
- Stay updated on the latest paid media trends.
SKILLS
Required! English: Upper Intermediate and
- 2+ years experience running mobile ad campaigns in Facebook (mobile subscriptions, w2w);
- Good understanding of MMP (Google Analytics, FireBase, Singular);
- Good analytical skills, with the ability to analyse data, develop actionable recommendations and implement them (SKAD data analysis, incrementality tests).
- Proficiency with Excel / Google Sheets
SUPER POWER
- Successful cases of working with paid media in international mobile projects
Offer
- Full time remote position
- work in a fast-growing and trendy project
- competitive salary in USD based on interview results
- test-and-learn oriented team with trusted and non-toxic relations inside
Next Steps
Please write an interesting cover letter and attach portfolio!
