Вакансия: Digital Marketing Manager
We are seeking a Digital Marketing Manager to join our dynamic marketing team. We are looking for someone with experience in paid media and interest in marketing analytics.
Требования:
B2 English language level or higher.
Bachelor's degree in Marketing, Business Administration, or related field.
2-5 years of experience in digital marketing, with a focus on paid media and lead generation.
Strong understanding of marketing analytics tools and methodologies.
Proven track record of managing successful paid advertising campaigns across Google Ads, Microsoft Ads, and social media platforms.
Strong proficiency in marketing analytics, including setting up Google Analytics events, creating custom reports, and interpreting data insights.
Experience with Google Tag Manager.
Experience with HubSpot and HubSpot analytics and reporting tools.
Experience with Looker Studio or similar business intelligence tools preferred.
Proficient in Excel for data analysis and reporting purposes.
Excellent analytical skills with the ability to translate data into actionable insights.
Strong project management and organizational skills, with the ability to manage multiple priorities in a fast-paced environment.
Excellent communication and collaboration skills, with the ability to work effectively in cross-functional teams.
Results-driven mindset with a focus on continuous improvement and innovation.
Условия:
Full-time remote job.
A monthly compensation of US from $1200 to $1500 (fixed base + KPI)
Good work-life balance due to a flexible schedule.
A unique chance to work for an industry-leading product in the vacation rentals industry.
Work in an ambitious, and professional team with a diverse and multicultural work environment.
Opportunities for professional growth and development.
No bureaucracy, fast decision-making.
Обязанности:
Develop and execute digital advertising strategies to increase paid leads by x2, leveraging platforms such as Google Ads, Microsoft Ads, and social media paid ads.
Set up new Google Ads campaigns from scratch.
Manage and optimize paid advertising campaigns to ensure maximum ROI and lead generation efficiency.
Keep track of key marketing metrics (website traffic, leads number from all channels, etc) on a weekly basis.
Implement advanced tracking mechanisms, including Google Analytics events, to capture relevant data for analysis.
Utilize marketing analytics to derive insights, identify opportunities, and inform strategic decision-making.
Collaborate with cross-functional teams to design and execute A/B tests and other experiments aimed at improving marketing performance.
Create custom reports based on data collected from various sources, including Google Analytics, Looker Studio, and internal databases
Keep iGMS listings on Capterra, G2, TrustPilot updated and relevant to the market, perform quarterly analysis on the positions and performance.
Be in communication with reviewers and process incentives for positive reviews;
Analyze campaign performance metrics, identify trends, and provide actionable recommendations for continuous improvement.
Stay updated on industry trends, emerging technologies, and best practices in digital marketing and analytics.
