Global Brand Content Manager (удаленная работа)

Вакансия: Global Brand Content Manager

The Brand Content Manager makes sure that our upper funnel brand content activities are properly integrated with activities down the funnel to win hearts and minds of B2B audiences and optimize the direct conversion route to the business.

The Brand Content Manager will focus on three key areas:

1. Ensure a consistent storyline over time and within the micro-funnels they create (with the Head of Brand Content): Find topics, define content plans, help align the content plans of different teams with the overall brand content strategy.


2. Create incentives for viewers to engage with the brand further: develops tactics to incentivize viewers to continue on their content journey.


3. Create emotional and factual shortcuts to decision making: Develops tactics to include product mentions without alienating viewers and keep a consistent emotional brand experience throughout the journey.