SMM specialist (удаленная работа)

Вакансия: SMM specialist

Описание вакансии

WONE IT company is a company that combines a love for the most promising and interesting technologies in the world and the confidence that these technologies should be carried by the best of the best :)

Ours are passionate fans and professionals in their field. Continuous learning and development are part of our economic DNA. We focus on high-quality support for our clients and on the implementation of new projects, as a result - many interesting and non-standard tasks and a wide field of opportunities for self-expression!

Job Responsibilities:

1. Development & implementation of a global SMM strategy and local SMM sub-strategies, defining roles/tasks/objectives & KPIs for each platform (SMM channel mix) - via own resources and outsourcing.

2. As part of the overall SMM strategy, for each key SMM Platform: FB, Instagram, Youtube - development of sub-strategy and always on plan for its implementation, taking into account local business objectives & priorities and specifics - own resources and involvement of specialized SMM agency/contractor.

2.1 Constant Competitive Analysis; Analysis of external 'Info-field' and Trends/News.
2.2 Identification of key TA segments and objectives & deliverables per each
2.3 Identification of key Content vectors; Content plan development and implementation, including Expert Content (via involvement & management of key practices experts) and popularization of Hero Cases/Customer Success stories - in cooperation with the Content Marketing manager
2.4 Ensure synergy of SMM plan with total Marketing Activity Calendars / key Events by Country - in collaboration with Marketing Managers
2.5 Setting KPIs/cross-KPIs @ SMM platforms - Image/Awareness and Meda/Reach; constant monitoring fact vs. plan, suggesting corrective actions.

3. Creation/writing and visualization of Content and its distribution according to the Content Plan "plus" Situation Marketing' approach - via internal resources (self, content manager, practice experts) and involvement of outsourcing/freelancers.

4. Create and implement SMM collaborations that contribute to the achievement of target KPIs
4.1 Local Bloggers/Influencers
4.2 Customers - joint SMM promotion of Hero Cases/Success stories.

Job requirements:

• Relevant practical experience of 3 years in launching and leading SMM (across key platforms) in IT B2B: from strategy to specific postings
• Practical SMM experience in focus countries (cases)
• Advanced SMM Copywriting practical skills (cases)
• Practical experience in the design/creation of banners and other visual materials for key SMM platforms. Practical application of Figma, Canva, and Photoshop.
• Practical experience in writing briefs and assignments for external contractors; effective management of a pool of external contractors/freelancers.
• SMM/digital analytics.
• Knowledge/experience with Ahrefs or Semrush as competitive analytics tools.
• Language proficiency: advanced RU and ENG. Basic Spanish would be a benefit.

We Offer:

• Competitive salary and bonuses for exceeding targets.
• Continuous learning opportunities.
• Opportunities for career and professional growth.
• Remote and flexible work.
• A friendly and professional team.
• Medical insurance.