Head of Digital Marketing (удаленная работа)

Вакансия: Head of Digital Marketing

Описание вакансии

United Plumbing & Water Heaters is a TOP 5 provider of plumbing services in San Jose area, committed to delivering top-quality solutions to our clients.

As we expand our digital presence to better serve our customers, we're seeking a skilled Head of Digital Marketing Department to lead our online marketing efforts.

As a Head of Digital Marketing Department, you will be responsible for increasing and controlling the quality of leads received, effectively processing leads, managing lead generation channels, increasing conversions and promoting the company.

Our company support candidates who demonstrate business approach not in words but in deeds.
We anticipate tangible outcomes and prefer candidates with experience in analogous positions in service companies, showcasing notable achievements.
Responsibility:
1. Development of effective lead generation measures: Creating and implementing tactics to attract potential clients through various channels such as Google, Yelp, social media, etc.
2. Budget management: Managing and allocating the budget for marketing campaigns, tracking expenses, and ensuring maximum return on investment.
3. Sales funnel formation: Creating and optimizing the sales funnel for effective conversion of leads into customers.
4. Working with analytics and data monitoring: Collecting, analyzing, and interpreting data to assess the effectiveness of marketing campaigns and making necessary adjustments.
5. Working with Google tools: Using Google Ads, Google Analytics, and other services to increase visibility and attract leads.
6. Team training and development: Training department staff in modern lead generation methods and tools, and supporting their professional development.
7. Reporting and presenting results: Preparing reports on lead generation results, presenting them to management, and suggesting improvements for future campaigns.
Requirements:
1. Bachelor's degree in Marketing, Communications, Business, or a related field.
2. Proven experience in digital marketing roles at the service company with a focus on lead generation, lead nurturing, and conversion optimization.
3. Prior experience working in service-based industries, particularly in managing digital marketing for similar positions.
4. Programming skills and coding in digital marketing will be an advantage.

Remote work.
Schedule: Full-time position, 9am - 5-6pm PST time zone.
Probation period: 2 months
Compensation: Negotiable
Apply ONLY if you have English C1 level.