Резюме: PPC ( Контекстная Реклама) Специалист

Hi,
I'm Elen, a Marketing Enthusiast specialized in Product Marketing Management, SEM, PPC ( Search, Shopping, Display ), B2B Marketing, E-commerce Marketing Management, Social Media Marketing, Public Relations, Analytics, Brand Management.

Here is the history of my working experience:

Company: Simply Technologies, May 2019 - Present ( a premium level software development and innovation company delivering on-demand end-to-end software development services and market-ready solutions. Simply is specialized in multifunctional web and multi-platform mobile apps, large-scale web services, and conversational chatbots all using JavaScript and related technologies)

My responsibilities as a Digital Marketing Manager:

• Plan B2B Marketing Strategy
• Establish Lead Generation Process
• Create Buyer Personas
• SMM Management
• PPC Marketing Management
• Constant Generation of New Ideas
• Participation In Decision Making and Management

Company: Andava, April 2019 - Present ( a digital marketing company with years of experience in designing, developing and promoting websites for local and international clients.)

My responsibilities as a PPC Manager:

- Do Competitor Analysis
- Set up PPC campaigns (Google Search, Google Shopping, Google Display Network)
- Optimize PPC campaings
- Deep Analysis vía Google Analytics
- Set up Goals both Google Analytics & Google Tag Manager
- Make weekly/ monthly / annually reports to clients
- Make PPC Audit & create a PPC strategy regarding results

Company: Eworld, Jun. 2017 - May 2019 (a growing IT Company operating in E-Commerce industry: doing e-commerce, providing e-commerce services and teaching e-commerce. )

My responsibilities as a Digital Marketing Strategist:
• Plan Product Marketing Strategy
• Do market research.
• Do competitor analysis.
• Do product research & create buyers’ journey.
• Create Marketing Strategy Plan.
• Do Keyword Research
• Set up & optimize PPC campaigns: Google Search, Google Shopping, Google Display Network (Standard | Smart | Gmail | Remarketing ), Bing Ads.
• Create buyer avatar & sales funnels.
• Do online reputation management.
• Set up & optimize coupon marketing.
• Set up & optimize email marketing.
• Create & set up popups.
• Plan & organize linkbuilding strategies.
• Make suggestions for SEO strategies.
• Manage organic & paid SMM campaigns.
• Make detailed reports based on Analytics.

Company: Basic IT, Jan. 2017 - Jun. 2017 (an educational platform for learning Web, Java, Android, iOS, C#, C++, Python, IoT, Unity 3D programming.)

My responsibilities as Head of Marketing & PR:
• All aspects of daily management for the Marketing Department.
• Work closely with the CEO to devise an effective marketing strategy.
• Recruitment and selection of new members of the marketing team.
• Ensure staffing levels are maintained in order to complete all aspects of the company’s marketing strategy.
• Carrying out a competitor analysis to ensure the company’s marketing strategy is competing effectively.
• Report on all marketing activities to the CEO.
• Work closely with other departments on company projects.
• Complete various marketing projects at the request of CEO.
• Make sure that brand guidelines are adhered to in all marketing activities across the company.
• Represent the company at industry events and conferences.
• Manage the company's SMM campaigns ( Facebook Ads, Instagram Ads )
• Present creative ideas to the board for implementing educational events for raising brand awareness.
• Write press releases and efficient work with media platforms.

Company: Creagift, Jun. 2016 - Dec. 2016 (a compelling startup with a competent vision and unique mission.)

My responsibilities as a Brand Manager:
• Manage all aspects of the brand through the supply chain.
• Analyse the brand and current strategy and highlight areas of weaknesses or conflicting messages.
• Create a brand plan and brand strategy and ensure all aspects of the product or companies marketing and activities align with the ethos and goals of the brand.
• Create an enduring brand message that results in increased sales, brand loyalty and improving market share.
• Champion the brand internally making sure all elements of the startup understand the brand and its goals.
• Work closely with all parts of the startup to ensure the commercial goals of the brand are met.
• Develop and sustain strong working relationships with all partners.
• Play a key part in buying, sourcing and manufacturing of the brands' services and ensuring all aspects of the supply chain align with the brand.
• Develop high quality and effective marketing materials that align correctly with the overall brand strategy.
• Do realistic forecasting of sales and volume for the brand ensuring all parts of the company are geared accordingly.
• Present the brand to the interested audience at conferences, forums and events.
• Seek out new marketing opportunities that fit with the brand and maximising all opportunities for growth.