Traffic analyst (удаленная работа)

14 ноября 2024

Уровень зарплаты:
з.п. не указана
Требуемый опыт работы:
Не указан

Вакансия: Traffic analyst

Описание вакансии

We take great pride in our five leading brands, two of which have a longstanding reputation in the industry one has been successfully operating for 12 years, and the other for 5. Our wealth of experience and innovative approach have made us a leader in the gambling industry.

Key Responsibilities:

  • Traffic Analysis: Monitor and analyze website traffic metrics, user behavior, and conversion rates to identify trends, patterns, and areas for improvement.
  • Campaign Performance Evaluation: Assess the effectiveness of marketing campaigns across various channels (e.g., PPC, SEO, social media, email) and make data-driven recommendations for optimization.
  • Conversion Rate Optimization (CRO): Collaborate with cross-functional teams to improve website performance and user experience, focusing on increasing conversion rates and maximizing player lifetime value.
  • Competitor Analysis: Conduct competitive analysis to benchmark our performance against industry peers, identify emerging trends, and capitalize on opportunities for growth.
  • Data Reporting : Generate regular reports and dashboards to communicate key insights, trends, and performance metrics to stakeholders, including senior management.
  • Forecasting and Budgeting: Assist in forecasting traffic and revenue projections, contributing insights to budget planning and allocation decisions.
  • Testing and Experimentation: Design and implement A/B tests and multivariate experiments to optimize landing pages, promotional offers, and marketing campaigns.
  • Adherence to Regulatory Compliance: Ensure all traffic acquisition activities comply with relevant regulatory requirements and industry standards.
  • Stay Updated: Keep abreast of industry trends, best practices, and technological advancements in traffic analysis and digital marketing.

Your Profile:

  • Proven experience 2 years and more as a traffic analyst or in a similar role,
  • Experience within the iGaming industry is a MUST HAVE
  • Proficiency in web analytics tools (e.g., Google Analytics, Adobe Analytics), data visualization platforms, and Microsoft Excel/Google Sheets
  • Strong analytical skills with the ability to in terpret complex data sets, draw actionable insights, and communicate findings effectively
  • Familiarity with performance marketing channels (e.g., PPC, SEO, social media advertising) and their respective metrics
  • Experience with A/B testing methodologies, CRO techniques, and statistical analysis tools is desirable
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively across departments
  • Detail-oriented, self-motivated, and adaptable to evolving priorities and deadlines
  • Knowledge of online gambling industry

We offer:

  • Working with gambling industry experts;
  • Competitive salary in $,and package of benefits (annual leave 21 days, paid sick leave etc)
  • Fully remote - work from any country
  • Opportunity to work in an international and multinational environment
  • Professional training and development
  • Opportunity to work with the team of professionals


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