Перформанс-маркетолог (удаленная работа)

Вакансия: Перформанс-маркетолог

Описание вакансии

Job opening: Performance Marketer

Company: NDA
Supervisor: Head of Growth Marketing
Work Format: Remote Russia / Georgia / Armenia / Kazakhstan Self-Employed / Independent Contractor
Contract: 1 year with the possibility of extension depending on performance and business needs

Main responsibilities:

Development and implementation of non-standard strategies for attracting users, aimed at bettors from Russia and the CIS countries, with a focus on sharp players, VIP users with high turnover and users focused on the value of odds.

Building and maintaining partnerships with affiliates specializing in arbitrage, tipsters, betting communities, crypto sites and forums on Telegram, Discord and other platforms.

Developing a local presence on social media using crypto and betting platforms, as well as guerrilla methods to circumvent the limitations of traditional advertising.

Search and collaborate with unofficial influencers, including VK, YouTube channels dedicated to gambling , Twitter/X accounts and media personalities on Telegram.

Organization and implementation of guerrilla promotions, community activations and loyalty programs to retain high-value traffic attracted through grey-market funnels.

Monitor and optimize campaigns based on conversion, LTV and ROAS metrics in collaboration with CRM and BI teams.

Analysis of local competitor activity, user trends and cryptocurrency adoption models to adjust acquisition strategies.

Minimizing the risks of bonus abuse and fraud at the user acquisition stage in collaboration with the Risk and Payments teams.

Preparing weekly reports on user acquisition performance, market insights and test campaign results.

Skills and qualifications:

Deep understanding of non-standard methods of attracting players in limited or unregulated markets, as well as the principles of building attraction funnels through the main attraction channels.

Connections or practical experience interacting with influencers on Telegram and Discord, Russian arbitration networks and betting forums.

Ability to launch and scale user acquisition through social media and content channels for betting brands.

Creative thinking and a hacker approach, the ability to find and exploit market vulnerabilities.

Confident with crypto onboarding, including wallets, conversions and tokens.

Proficiency in UTM tracking tools, analytical platforms and affiliate software.

Excellent written and spoken Russian. Native Russian speaker required.

Knowledge and experience:

At least 3 years of experience in performance marketing for bookmakers or high-risk verticals (cryptocurrencies, forex, betting, etc.).

Proven track record of growing user base through non-traditional marketing channels, particularly in grey markets in Russia and the CIS.

Deep understanding of user scenarios and the ability to build and control the client s path up to the first deposit.

Experience working with high-volume arbitrage and value-betting affiliates.

Understanding the specifics of crypto adoption and user behavior in Russia and adjacent markets.

Knowledge of professional betting principles, low margin pricing models, VIP programs and the psychology of high rollers.