Marketing Promotion Consultant for Tier 1 Markets Product (Premium Short Dramas for iPhone Project) (удаленная работа)

Вакансия: Marketing Promotion Consultant for Tier 1 Markets Product (Premium Short Dramas for iPhone Project)

Описание вакансии

Marketing Promotion Consultant for Tier 1 Markets

Product: Premium Short Dramas for iPhone

Project-based work for film and mobile enthusiasts!

Tasks:
1.
Conduct an audit of the current marketing strategy and media plan;
Assess the correctness and effectiveness of the selected channels, hypotheses, and priorities for promotion in the US and Canadian markets;
Validate the soundness of the budget and forecasts for CAC, LTV, retention, and CPI;
Provide an independent expert opinion: what works, what doesn t, risks, and gaps in the strategy;
Propose alternative approaches and growth opportunities if the current strategy is not optimal;
Assess the quality of ASO and paid UA work.

2.

Participate in regular sessions with the owners, marketing, and product teams, review results, and adjust course;
Serve as a third opinion for the founder when making key marketing decisions.

3.

Verify the correctness of analytics and attribution: AppsFlyer/Adjust, SKAN, in-app events, cohort reports;
Provide recommendations on setting up the maximum attribution percentage in Apple and Google.

WE EXPECT A LOT:
Successful experience launching and promoting products in Tier 1 markets;
Experience in marketing (strategic, product, trade) for B2C mobile apps;
ASO;
Paid UA, Apple Search Ads, Google Ads, Meta Ads;
Management by metrics: CAC, LTV, retention;
Influencer marketing; performance marketing;
Experience promoting short dramas is a plus;
Streaming, episodic content, gaming, or entertainment apps with subscription or coin-based monetization;
Experience building LTV models for an app that has passed the startup stage but does not yet have a long history;
Fluent English.

WE ARE READY TO OFFER A LOT:

1. A convenient cooperation format; we can discuss remote or hybrid.
2. Presence at sessions once every 2 weeks.
3. The opportunity to combine it with a permanent job, other projects, or fully immerse yourself in this project.
4. We are ready to discuss terms individually.