Резюме: Project Product Manager

Max Genkin
Senior Product & Project Owner
Istanbul
Summary
Skilled Project Manager with hands-on CI experience in the SaaSindustry and deep understanding of the B2B2C field as well as DTCdomains.Strong communication skills and technical product knowledge makeit natural for Max tocoordinate complex projects both internally and with clients towardscompletion.International academic experience allows him to plan and executecreative marketing, business development, sales, product, andcustomer success strategies at global scale.
Experience
GASKAR GROUP
B2C Digital Services & Consumer IoT Lead
September 2021 - March 2022 (7 months)
- hiring, onboarding, managing, and fostering a team of 5+ professionals (from20 to 65 y/o)- planning, defence, and execution of the product strategy- marketing strategy and promotion in social networks- coordination of the monthly budget from 1.5+ million rubles.- management of sprints, backlog, tech debt, development teams for mobileplatforms Android andiOSResults after the first 3 months:- reduced churn of users from 30% to 7%- increased ARPU by 25%- increased LTV by 12%- app's stability grew by 26%- team doubled and its productivity grew by ~34%
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S8 Capital
Strategic Project Manager (Fintech & Ecommerce)
February 2021 - September 2021 (8 months)
Moscow, Moscow City, Russia
- led an integration of SberPay across all platforms (20+ million audience) fromidea to post-launchsupport and development- led the launch of The Faster Payments System (FPS) of The Russian CentralBank, saving thecompany up to 100 million rubles annually.- launching new products, testing market hypothesesbacklog management and formation of sprints, aligned with IT- managing the roadmap of the ecom dept's strategic project portfolio with highrisks and limitedresources - answering to the CFO regarding profitability and turnover- creation of the knowledge base and transfer of expertise in technical projectswith high detail- analysis and defence of budgets for various projects and initiatives- designing and improving the user path (CJMs) for all platforms (desktop,mobile site, applications)- led the VIP premium club launch to retain and double paying users (retention)- work with inhouse teams as well as contractors in the fields of design,development, web analytics,testing, project office, and project support- implementation of working ideas to improve the corporate portal andorganizational processeswithin the team and across departments
Optimove
Strategic Partnerships Manager
March 2019 - 2020 (1 year)
New York - London - Singapore - Tel Aviv
Reporting directly to the VP of Partnerships, helped establish and maintainhigh- level partnershipsacross key verticals such as e- comm/retail, FSI, telco, travel, and hospitality inNA, EMEA, APAC, andLATAM regions.Consulted new partners on the marketing-tech stack,implementation, and Optimove platform’s various capabilities thenanalyzed my own and other teams’ performance using Gong io
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Helped gain a foothold in new competitive verticals by successfullypromoting and presenting the platform to leading digital publishing,e-commerce, telco, and FSI conglomerates’ C-level executives,program managers, domain experts, consulting firms, marketingagencies, and PE/VC portfolio value creation managersServed as a focal point of post-sale support resolving partners’technical, operational, and commercial requests and issuespertaining to day-to-day management of the Optimove platform onbehalf of the shared clients utilizing, amongst other tools, Zendeskand Intercom; acted as a liaison between CSMs, PS department,solution engineers, marketers, sales managers, and PMsContributed in-depth insights regarding the team’s core strategy,internal KPIs, roll-out and adjustment, commercial partnerships,business model discussions, and ABM hands-on planningsCreated, nurtured, and curated the partner pipeline utilizing HubspotCRM, Apollo, and LI Navigator
Airo Security
Market Intelligence Manager
2019 - 2019 (less than a year)
Tel Aviv Area, Israel
Assisted in the commercial consumer product roll-out plan acrossdepartments
Betalin Therapeutics Ltd.
Business Development Associate
2018 - 2018 (less than a year)
Tel Aviv Area, Israel
theDOCK
Venture Capital Associate
2018 - 2018 (less than a year)
Haifa Area, Israel
Nano Textile
Business Strategy Associate
2017 - 2017 (less than a year)
Tel Aviv Area, Israel
Facilitated JV through on-going communication with B2B partners and theclient base; mapped out potential IP applicationsPrepared due-diligence memos and CI reports on industry market trends for
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the COO and the VP of Business Strategy
Institut suisse de droit comparé - Swiss Institute of Comparative Law
Visiting Scholar
2017 - 2017 (less than a year)
Lausanne Area, Switzerland
Intellectual Time-Café Kocherga
Administrative Manager
2015 - 2015 (less than a year)
Moscow, Russian Federation
popular science digital media YoungBlogger.ru
Media Manager
2014 - 2014 (less than a year)
Moscow, Russian Federation
Led re-design efforts of the website and Fb pageManaged freelance designers and content teamProcured tech vendors and managed WordPressAdvised the CEO on publication's digital strategy
Education
IDC Herzliya
Applied Economics & Business Administration Courses · (2017)
University of Augsburg
Advanced Summer Program, European & International Economic Law · (2017)
State University — Higher School of Economics
International Relations & Foreign Affairs courses · (2016)